Discounted Wedding Gowns: Could 2014 be the year of sensible thrift?

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Last month, an episode of Shark Tank featured entrepreneur Jackie Courtney, asking for a stake in her used wedding gown business (www.nearlynewlywed.com). The male sharks, not surprisingly, didn’t really believe in the market. I do. Now I’m wondering, are today’s brides open to purchasing a barely used designer gown, curated of course, for oftentimes half the price as new?

I have to believe that there are thrift-minded brides out there who approach the wedding planning project with a sense of challenge—how much can I save, so we can (a) have a better honeymoon (b) put a down payment on a house or (c) just because so much wedding spending is flat-out wasteful.

Newly engaged ladies, consider this. By the time your first issue of Brides arrives in the mail, it will begin to seep into your consciousness just how much the dream dress costs.

Here are some tips before you commit to a budget-wrecker of a dress:

• You will wear it ONCE, and then spend another small fortune “preserving” it. As my friend Jess said, “there’s not even a window in my dress box. How funny if it winds up not even being mine?”

• The odds of your daughter wearing your dress are slim to none. Styles change and bodies are different. Rarely happens. I know of just a few brides who have done this, and only one with success.

• However beautiful your dream dress may be, be patient….. there are others out there, just as gorgeous, for less money!

• At least look into a company like http://www.nearlynewlywed.com. Imagine that $7,000 dress for less than $3,000. Who the heck would know?

• Consider selling it back. The pictures will capture to perfection the vision of you in your dream dress.

• If you want to really embrace the Thrifty Bride idea, tell your family, bridesmaids and friends about http://www.renttherunway.com. Gorgeous designer frocks for rent. The best looking dress at my daughter’s wedding (other than my own daughters, that is) was worn by Cousin Val— a rented, and highly chic, black lace dress that drew the notice of every discerning eye at the wedding.

Have fun planning, but keep yourself from falling off the crazy-spending ledge!

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